About Us

Alfredo Luciano

Owner and master technician of 1st Choice Appliance Repair

Meet Alfredo Luciano, the owner and master technician behind 1st Choice Appliance Repair. With over two decades of experience at Sears Appliance Repair Service, Alfredo honed his skills and became a specialist in appliance technology. Starting as a lawn and garden technician, he quickly progressed to household appliances, discovering his passion along the way. Recognized as a lead mentor technician and safety representative, Alfredo managed a team of 19 technicians in his district for Sears.

Alfredo, the jack-of-all-trades behind our family-owned business! As owner and master appliance repair technician, he's the driving force propelling our team to success. With a toolbox full of skills and years of hands-on experience under his belt, Alfredo isn't just the boss—he's also the go-to expert for solving even the trickiest appliance problems. Say hello to our dynamic leader and master technician, always ready to roll up his sleeves and get the job done right!

Rose Luciano

Co-owner, and Office manager of 1st Choice Appliance Repair

Meet Rose Luciano, owner and office manager, wears many hats, overseeing everything from scheduling and customer service to inventory management and administrative tasks. She brings years of experience to the industry, coupled with a passion for excellence and a commitment to customer satisfaction.

Rose is the heart and soul of our appliance repair business. With her keen organizational skills and unwavering dedication, she ensures the smooth operation of our company on a day-to-day basis.

Rose is the driving force behind our team, providing leadership, guidance, and support to ensure that we consistently deliver top-notch service to our clients. Her attention to detail and commitment to efficiency are evident in every aspect of our operations, making her an invaluable asset to our company. With her leadership and expertise, Rose plays a pivotal role in our company's success, guiding us toward our goals and ensuring that we remain at the forefront of the appliance repair industry.

Tony Luciano

Expert Appliance Repair Technician of 1st Choice Appliance Repair

Meet Tony Luciano, our skilled appliance technician with a background in the electrical trade. With years of experience wiring and troubleshooting electrical systems, Tony brings a wealth of technical expertise to the world of appliance repair. His transition from the electrical trade to appliance repair has been seamless, fueled by his passion for problem-solving and attention to detail.

Tony’s journey began with formal training in electrical systems, where he honed his skills in diagnosing and repairing complex wiring issues. His natural curiosity and knack for understanding electrical circuits made him a standout technician in his field. Seeking new challenges and opportunities to expand his knowledge, Tony made the transition to appliance repair, leveraging his electrical expertise to tackle a diverse range of appliance issues.

Now, as part of our team at 1st Choice Appliance Repair, Tony is known for his meticulous approach to every repair job. Whether it's troubleshooting a malfunctioning refrigerator, repairing a faulty oven, or diagnosing issues with a washer or dryer, Tony approaches each task with precision and dedication. His commitment to delivering exceptional service and finding innovative solutions ensures that our customers receive the highest standard of care. With his blend of electrical knowledge and hands-on experience, Tony is a valuable asset to our team, consistently exceeding expectations and upholding our commitment to excellence in appliance repair.

Mission Statement

1st Choice Appliance Repair is dedicated to providing top-notch service and reliable solutions for all residential appliance needs in the Cape Ann and the North Shore areas. We prioritize customer satisfaction and strive to build lasting relationships through our expertise and commitment to excellence. Trust us to deliver prompt, professional, and transparent service every time.

Vision Statement

1st Choice Appliance Repair envisions becoming the premier provider of appliance repair services in the Cape Ann and the North Shore and the surrounding areas, known for our unparalleled expertise and customer-centric approach. We aim to continually innovate and expand our offerings to meet the evolving needs of our community while maintaining our commitment to excellence and reliability. Our vision is to be the trusted partner homeowners, property managers, and landlords turn to for all their appliance repair needs.